The concept model emphasizes the merge between Philipp Plein’s edgy brand and the organization and connectivity that a workplace should have. The skull in the center represents the hierarchy of the company, Phillip Plein being the brain where his ideas are distributed among each circuit board which symbolize each department as a system. They are all connected by wires and by the hexagonal structure. The reflective surface portrays dynamism throughout the space. It also reflects the top which evokes connectivity and introduces the angularity that is seen in the ceiling of the workplace. The model also embodies technology which is seen throughout his brand. The colors used bring out his vision of the future and make the model daring yet elegant.